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This is just a list of things we’re paying for to do the site. Definitely not the ‘right’ way to do things. Probably a lot here we will cut if we can. But maybe it helps you budget if you’re launching something similar.
(Amounts are assumed to be USD.)
- Domain: ~$15/year (x2: widgetmag.com, workitpod.com)
- Hosting: $300/year (Flywheel)
- WP theme: A few hundred dollars like 8 years ago… Typically between free and $100
- WP premium plugins:
- ACF Pro: ~$100 CAD/lifetime
- All In One Unlimited Migration: $69/lifetime
- Imagify: $4.99/mo.
- Theme My Login misc. extensions – $a few dozen/year
- WP Rocket – $50 year (for 1 website. We pay $250 b/c Sam uses it for client work)
- WP to Buffer Pro: $199/lifetime
- WP Forms Pro: ~$200/year
- Placid: $190/year
- Buffer: $144/year (though we can probably downgrade to free, no problem)
- Scrutiny: $145 CAD
- IFTTT: $2/month (early PWYC plan)
- Adobe Stock: $33.89/mo. for 10 assets/mo.
- InDesign templates: $20/template
- Adobe Creative Cloud: $69.99/month
- Contributors (and exchange rates): Per GftW, we pay each contributor $200/piece.
- We lose a bunch on conversions or maybe it’s on Visa fees. Just for one example, one of our invoices for May was $1,250 USD. We got charged $1,580.04 CAD. When we converted $1,250 USD back to CAD to reimburse ourselves that was 1,498.00 (-$82.04). One more example: charged $2,000 USD, which converted to $2,484.60 CAD. Reimbursing ourselves, 2k converted to $2,357.40 (-$127.20). So, multiplied by 12 which is about how often Outvoice is billing us that’s a loss of, let’s say, $1,200 during our GftW period. Whoops! Uh, flee Canada? Or boycott American writers?
- Mic, stand, pop, headphones: probably ~$1k total
- Audio Hijack: $59
- Loopback: $99
- Farrago: $49
- SFX: Maybe ~$50-100/year?
- Descript: $12-24/month
- Highland 2: ~$69.99/one-time
- Notion: $48/year
- Missive: $10-15/month
Huh. That’s at least $5,000 a year in costs not even counting contributors, isn’t it? Dang. We’ve been thinking about moving off WordPress to Ghost, which would slash our costs, replacing all the WP-specific expenses with just Pro Ghost hosting plus podcast hosting. The trade off would be a much simpler site. But jesus, at those numbers…
More in the series
- Website DIY #1: Intro & Domain
- Website DIY #2: On Starting A ‘Magazine’
- Website DIY #3: Site Setup
- Website DIY #4: Monetization (Quick Overview)
- Website DIY #5: Newsletters
- Website DIY #6: Social Media
- Website DIY #7: Pitches/Submissions
- Website DIY #8: Analytics/Traffic
- Website DIY #9: Accessibility
- Website DIY #10: Podcasting
- Website DIY #11: Equity
- Website DIY #12: Email & Responding To Pitches
- Website DIY #13: Payments
- Website DIY #14: Admin Tools/Apps
- Website DIY #15: Networking
- Website DIY #16: Audience
- Website DIY #17: Stock Assets (Photos/Illustrations)
- Website DIY #18: Finances (How To Lose Money!)
- Website DIY #19: Wrap Up: Wins & Losses